M6.3 - Templating 4: Headless Personalization

”In this course, you will learn how to implement personalization in headless Magnolia projects. The focus is on delivering personalized content through APIs and enabling frontend applications to react to personalization decisions.

You will explore key personalization concepts, configuration options, and delivery patterns specific to headless architectures. By the end, you will understand how to design and deliver personalized experiences when Magnolia is used as a headless content platform.”

Total time: ~3 Hours

Start with Chapter 1

Prerequisites

”Completion of M6.3 – Headless and SPA Development is strongly recommended. This course builds on the concepts of headless architecture, content delivery via REST, and frontend consumption patterns introduced there.

Participants are expected to understand how Magnolia is used as a headless content backend and how content is delivered to external applications. Familiarity with personalization concepts is helpful, but the focus of this course is on applying personalization in headless scenarios.”

Chapters

No need to watch in order — jump straight to what aligns with your goals.

Getting Started with The Headless Personalization

Basic of Personalization

Installation Preparation

Concepts: Traits, Rules, Segmentations

Exercise: Create a new Trait using 'headerTrait' Type

Concepts: Choose Audience, Personas, Previewing Content

Exercise: Test the new Trait with Page Variants

Headless Personalization

Exercise: Enhance the SPA Code for 'eventsList' component to support Personalization

About the teacher

Tu Bo Xuan

Senior Solution Architect